
Automotive HMI
My First Step into UX Design
This project marks my first real contact with the design industry and, in many ways, the beginning of my path toward UX design. Before I started university, I worked at mfuchsdesign on a large automotive HMI project for Robert Bosch GmbH, supporting navigation and infotainment systems developed in cooperation with Nissan, Renault, Dacia, Smart, and Infiniti.
Because the project was tied to real automotive systems, the design work immediately showed me how much responsibility interface design can carry. In vehicles, unclear visuals or inconsistent interaction patterns are not only frustrating for users; they can also become safety-relevant. This was my first experience of design as something more than aesthetics: a discipline that shapes understanding, attention, and trust.
My work focused mainly on implementation-ready graphics and documentation. I extracted and adapted visual elements from OEM design templates, prepared assets for development, and designed selected icons myself. I also joined international calls and experienced what it means to work across languages, cultures, time zones, and professional disciplines.
At first, the scale of the project felt overwhelming. There were many stakeholders from different countries involved, and I had to quickly learn how to communicate clearly, work precisely, and understand the needs of both design and development. Looking back, this early exposure to interdisciplinary collaboration became one of the reasons I later felt so drawn to UX design.
As part of the project, I visited the Robert Bosch GmbH technology site in Hildesheim, met developers in person, and joined project meetings, including discussions with purchasing. I also represented mfuchsdesign at embedded world 2019 in Nuremberg.
I cannot show many details from this work, but it remains an important project in my portfolio because it shaped my professional direction. It was the first time I saw how complex digital products are built in industry, how many people and decisions are involved, and how valuable it is to design with both users and implementation in mind.